Increase ROAS With Ads That Click to WhatsApp
Introduction Ask any performance marketer what keeps them up at night, and the answer is usually the same: rising ad costs paired with stagnant conversion rates. A typical click-through rate on a paid social ad hovers somewhere between 0.5% and 2%. Of the people who do click, only around 9–12% convert once they land on […]
3 Ways to Capitalize on Two-Way Messaging With WhatsApp
Introduction Most business messaging still runs in one direction. A promotional SMS goes out, a customer reads it (or doesn’t), and that’s the end of the interaction — there’s no way for the recipient to ask a question, express interest, or push back, short of calling a support line and waiting on hold. This one-way […]
Is WhatsApp Part of Your Customer Acquisition Strategy? Here’s Why It Should Be
Introduction Picture a mid-sized electronics retailer with three physical showrooms and a modest online store. Footfall is healthy on weekends, but most walk-in visitors who don’t buy on the spot simply vanish — they don’t leave an email, they don’t sign up for a newsletter, and by the time they’re ready to purchase, they’ve forgotten […]